Answers To Your Brand Mess, Part 2

From my With throng. Throng. The throng. I was gonna say swath. That's another one. That's 36. Yeah. Yeah. So it's swath, then Throng. Yeah. Yeah. Mm-hmm. Can you have a throng plus a swath like Yeah, swath. I mean, Nichols Dimes quarters, right? Yeah. Little pocket chain. That's a bunch. Yeah.

Welcome to the marketing team of one podcast where we have conversations about the issues one person marketing team face when trying to meet their goals with limited time and budgets. Now, here's your host, Eric and Mike. Alright, we're just extending this episode because we had so much fun and we've got a lot more questions to answer from the viewer.

Again, we're answering viewer mail. Yeah. And we're covering topics around design, strategy and messaging. I'm doing the design, Mike's doing strategy and wonderful. Jill here is doing all of the talk around messaging. We're really just crowdsourcing all of it. We're just kind of throwing all of our answers into a bucket.

It's a lot easier, just like the, the questions themselves. Just fun to keep this going and, yeah. Let's get rocking. Let's roll Doing it. Do it. I was trying to avoid the mic. Yes. There's a lot to, and last time I thought with my left hand and I knew that that wasn't gonna, speaking of Mike, maybe Mike needs to, there you go.

Alright, here we go. Jill. Yes. How do I keep messaging consistent across channels when it's just me? Is there any room for deviation? Ooh. Or are channels like social channel, like social to website to, I'm assuming like there it's, this thing's really short. It didn't say all that. Sure. It just says messaging consistent across channels.

Sure. So, so I assume all the different ways that they're trying to reach people. I think having one overarching message is really important, and so making sure that your business messaging is super, like. Dialed in to who you are. I think there's room for deviation, um, across social channels. Uh, for example, um, Duolingo is certifiably unhinged on.

Most social media channels, and I think that they, they probably tested that for a while, but I don't think they were always unhinged on like their website and in their app. Mm-hmm. Like they had a very, they had a core brand message of learn a language Yep. From your phone. And that was the, the drum that they beat all the time over and over and over again.

Mm-hmm. Mm-hmm. But then they had this different approach to social media. And I think that that was okay. Yeah. Um, the deviation there was, Hey, we're talking to our audience that is probably younger. They have different perspectives, they have different thoughts about things. We're gonna make our app really approachable to this audience.

And so I think, is there room for deviation? Yes. When there's a deviation in your audience? When you are looking at your social media analytics, if we're talking about social media, we wanna, we wanna see who are we actually talking to Is on Facebook, are you mostly talking to 40 to 50 year olds, females, and for some reason on Twitter, your 20-year-old male, like yeah, there's totally room for deviation.

But I think. What you say, say is the same. It's how you say it that changes. Hmm. Um, that's good. Your message should still be your message. Is it safe to say that the deviation comes in, in, um, the way that you are? Trying to capture people's attention. Yes. Yeah. So you're, you're trying to, so that deviation happens to try and capture attention, but ultimately we're driving towards the same message of the value can help provide Yes.

People, right? Yeah. Yeah. So you're always talking about the benefits, you're always talking about the problem. The problem's gonna be be the same, like, um, what you're helping people overcome is gonna be the same. Or who you're helping people become is gonna be the same. Mm-hmm. Mm-hmm. Uh, but yeah, the way you hook them Yeah.

Might be different from LinkedIn, who you, you're probably talking to professionals versus, uh, threads or, yeah. TikTok. Mm-hmm. Mm-hmm. Um, yeah. So you, so maybe just a turn of phrase or, yeah. Vernacular. Yeah. Just really that's what you're playing with, is just that. Yeah. It's the tactics kind of filter. Okay.

Yeah. Yeah. The tactics of the, or like just how you say it. Yeah. Flow desks, the email. Mm-hmm. Brand, um, recently changed their logo on threads. I don't know if they changed it everywhere. Probably on Instagram too. Um, changed their logos on threads because someone said that their, was it their rebrand or their current brand looked like a med spa or something?

Okay. Hmm mm-hmm. Um, and so. This, their social media manager changed their logo to be this little clip art sassy little thing and, and then messaged the person was like, here, changed it for you. Are you happy now? And like, that's so, like that doesn't have to do with the message, right? It's kind of mm-hmm.

How you And it got people talking about it. And so yeah, I think there's room for deviation with the way you approach how you talk to people and what kind of personality you wanna bring to each. To each platform. Yeah. But again, you go to the website, that logo is not gonna be changed. No. That that experience, that that brand experience is not gonna be changed, might be confusing for people.

Mm-hmm. Yeah. So I think questions out as to whether or not it was effective, but it got people, it got a lot of people talking and Yeah. Um, I'm a little cynical about this example 'cause I think flow desks is very. Um, well, they're, they're creatives. They're focused on creatives, right? Yeah. They, they serve creatives, right?

Yeah. What's catnip to. Creatives talk about weird, uh, branding and changing the logo. Right. You're so, you're like, like, what better way to get people's attention than to do something that a lot of people would get up in arms about? Totally. It's, no, it's in that from the, there's no such thing as bad publicity.

Mm-hmm. Playbook, I think very meta almost. Sure too. Yeah. Right. See, that makes sense. Crowdsourcing is something at, at that scale. I think that, yeah. You can really have a lot of fun with it because you've got a giant audience. Yeah. You've got really people who are passionate about the product, who have a lot of funny ideas that you could really lean into and show.

Yeah. We care, we listen. Yeah. We're, we're all about you guys. We're all in this together kind of a thing. Mm-hmm. That's a really fun way to do it. Yeah. So maybe it's a, it's a tone shift. Mm-hmm. There's deviation and, and a tone shift to be more personal. Mm-hmm. Um, from channel to channel, but. Your message and what you're saying is still not, is not changing, which I think that's what I said before.

So Cool. Keep both of them in then. Yeah. It's that important. Yep. It's just that important. Anything, any other thoughts? Call it this. Is it Mike? Ugh. See there's some sort of a, yeah, there's a airflow thing. There's a draft. Yeah, a draft. All right. I'm pulling out the hat. What? Who's up now? It's you. It's me, right.

Okay. So we're going me, me, me, me. Yeah. Yeah. So mix it up. So, oh,

I thought you already got one. Sorry. No, sorry. I, I need you to hold it because if I see it, you know, then I'm gaming the system and people don't want that. People want this to be genuine. Yeah. It's all gonna matter. Yeah. I mean, I don't want more complaints. Our budget for our website was minimal, so we upgraded the copy and left the design.

The design is still outdated, but the copy's good. Do you think we can get away with just leaving the design for now? Hmm. Sounds like a design question. Does sound like a design question. It does sound like, so I'm like just self-contained here with this one. Yeah. I'll start it off. Let's say, 'cause I know Mike, you've got thoughts.

I've always got thoughts. Maybe we should start with you then. What are your thoughts? I think you have to ask a question about what is it about the design that needs to be updated. If it, I think, does it. This may be controversial in some design circles, but I'm just gonna say if it's just design for design's sake.

Yeah. Like you wanna, you're, you think you don't like the color. Um, you think the type is not r great. I don't know if that's a really compelling reason to go about it. Mm-hmm. But if we're talking design in the way, like I look at design, does the website function, are people running into problems? Mm-hmm.

Like the, the messaging can help. Smooth some of that stuff out. But if there are fundamental like user experience issues in your design that are there, you should be bumping that stuff up. 'cause that would create more frustrated customers or pre prevent you from getting leads that you would want. So I start clearing budget if that's the problem, start fighting for budget to work on those pieces.

I have a contrarian approach to this, Mike. Yep. Just to play off of that. Yep. I think you need to look what kind of business are we talking about here? Yeah. Because aesthetics play a much bigger part with certain types of businesses. Okay. Yep. If I'm a design firm, obviously that's the top of the mountain.

Like you better be on top of your design game and if it's outdated or whatever, that might say a lot more about the fundamentals of your design company. If people are coming to you for design mm-hmm. I would put aesthetic things like spas kind of almost in their jewelry, fine art dealers. You know, there's a lot of things that maybe need to have design for design's sake.

Mm-hmm. Like you said, I agree. Like if you're a plumber or you are a car repair shop. I would say the flow and the function of your website design, right? 'cause that's still design, right? Yep. Is critical. Yep. The look and feel of it. It doesn't matter as much. Yeah. I mean I could, you could have impact font or whatever.

It doesn't matter. Is it readable? Can I read it on my phone? Yeah. Can I click and is there a workflow that makes me sign up and get appointments quick and easy then? Yeah. Great. Then I don't really care if it's purple and orange. You know? It doesn't matter. Yeah. Um, so that's where I would kind of counter what you're saying.

So, yeah. Yeah. Most, most websites we're talking about probably wouldn't fall into that aesthetic. Does the front door work, are you gonna walk into a haunted house? It is kind of my thought. We need some interesting, oh, there needs to be more so like, so like, yeah, the front door may, may work, but I'm, I'm not gonna walk into a haunted house even if the front door works.

Ah,

I'm feeling very dense right now. So you're saying that like, if it looks like a nightmare, if it looks like a nightmare, then. Even if the front door works, even if there's a, I, I think messaging does works wonders. And so if your copy is really good and like you've already said, if it doesn't look like a haunted house, I'll walk through.

Yeah, I'll walk through the door because the front door works, but, but if the front door doesn't work. To your point. Mm-hmm. There I can't walk through. Yeah. Even if it's beautiful, I can't walk through. Yeah. But if there's cobwebs and things hanging over, you're, you're not gonna go in there and like, hold on.

How do I get in here? Mike, what were you gonna say? I just, I think you also have to look at, like, you have to look at data, you have to look at analytics in this point, right? Yeah. Like, how many customers do you have? How's business going? Where are they coming from? Mm-hmm. If. 10% of your people go to your website.

You know, like maybe it's not as important. Yeah, sure. As if you're, it's a key part of your strategy to get people in. There's a lot of industries where the website's just there for validation. Yeah. Yeah. And I, I would kinda argue that maybe that's less that. Putting some effort into the design Yeah. Is less important.

Well, and diving into the analytics, how are they looking at your website? Is it 95% of people are seeing it on their phone? Yeah. Focus on that. Yeah. Don't design it for a desktop where it's, Hey, I've got all the real estate in the world. Yeah. Maybe that's just ancillary. In fact, I've been on websites where you're like, wait, this looks like I'm looking at a giant phone because it's not really.

They didn't spend the time to even optimize it for a desktop view. You know, you're just looking at this. Yep. Weird. You know, it's, it works great on a phone. Yeah. You know, that's obviously what their market is. So yeah. Pay attention to that. Design is one of those tools that's like a scalpel. Like you gotta be pretty careful with it.

'cause a, it's expensive, you know, the, the people holding the scalpel get paid a lot of money and it gets a little. Like that doctor thing. This is the first time Eric's referred to himself as a surgeon. I don't wanna brag, but you know, I decided to go into design after, you know, getting my doctorate in brain surgery.

Just, I bet you make more money doing this. It's not a spawn, but yeah.

After all those Mike must know when I get paid. Yeah. After all that, you know, med school training. Yeah. And tuition. Eight years to give it up and residency. Yeah. Eight years of school and two year, what is it? Two years of residency. I forgot. It was all a blur. Yeah. I don't remember. You did it though. Did you just You just did it.

You just did it. So, so you can hang it on your wall, right? Yeah. I just did it for bragging. Right, yeah's. Really? Yeah. Yeah. Once I got out of it, I'm like, that's it. Now I can really explore my passion. Now you can really make some money. Yeah. Pay off those, those loans. Student loans. I'm gonna pay off the loans.

Yeah. Yeah. Fun. Five times slower. So, I mean, when we're talking about like design for the website and everything like that. Yeah. I think there is kind of like, uh, sometimes it's, it's not a black and white thing. It's not really clear. Um, I think. Maybe an outside perspective helps in, in that. Mm-hmm. Sense?

Like, like is this a design thing that's hampering usability Right. Or hampering stuff like that? Or is it just, you know, I want it to look different. Yeah. Um, but I, we have a roast and toast thing, so you can go to our website and, um, for 99 bucks, I'll, I'll do it. I can tell you Nice. I can tell them what, what, what that line is and what I would change or maybe what I wouldn't good if it's a low cost way of kinda getting that, um, third party.

Yeah, third party opinion. Yeah. It's always nice to outside perspective. Yeah. That outside perspective is so valuable. We always talk about that just because you can't see, as they say, you can't see the label from inside the jar. Yeah. I love that. You're too close to it. Yeah, too close to it. Roast and toast people sign up.

Yeah. Paige design.com. We've officially beaten this dead horse. Here we go. Ready? Uh, it's a draft. It's, there's definitely a draft in here. Yeah. Grabbing the magic hat. Who do we go with next? Jill, is it you? Yes, it's me.

Ooh, our CEO read StoryBrand. This sounds like a me question. Okay. Our CEO read StoryBrand and tasked me to update our website. Copy. Copy is not in my wheelhouse. Where do I start? Okay.

I can't wait to hear the answer to this. Yeah, I think that you have to read the book. I think that's where you start is you read the book. This is going to be weird from a copywriter, but I don't think copy needs to be in your wheelhouse to have a minimum viable product for StoryBrand, for story branding.

Um, is, would you say that copy is the. That's the end result. But there's so much Yes. Important stuff that happens before Yes. That is critical to learning. Yes. Right. Absolutely. So that goes back to read the book. Read the book. If, if you haven't, if your CE read it and you haven't, you first off, yeah, do that.

Read the book, absorb, there's a lot of other resources out there that building us to, to go beyond. Yeah. Building, building a Story brand. That's the book. Okay. Yep. It's probably the most popular like messaging book, messaging book out there. And it's really, it's a. It's really good. Um, it's a solid resource.

Yeah. Donald Miller. Yeah, look it up. It's placing your brand as, as the guide to your customer who is the hero, rather than talking about how great you are. And so starting with that foundational message, um, is so key. Kind of like what you were saying, starting with the foundational message. Um, and I think that's what I, what I mean by like, you don't really have to have huge copy chops in order to like get.

The most basic version of what you do, like boil it down. So super, super simple into this StoryBrand framework. Um, I, I actually hear this a a lot where it's like, oh, my, my boss read this book and so now we have to do this thing. And so it's, it's really about what they think is missing is often. We are not positioning our customer as the hero in the story.

We're talking too much about how so and so founded the company and this is why we exist. There's like a why we exist, but there's not a, why does it matter to our customers? Mm-hmm. Mm-hmm. And so. Uh, it's identifying that who is your customer and what problem are you solving for them, and how do you solve that problem?

How is it gonna make their life better? And if you can keep that as a very simple, it doesn't have to be the most flowery language, it doesn't have to be the most groundbreaking thing if you're just starting out, and this is not in your wheelhouse. The best thing you can do is overcome confusion with just clarity straight, shoot it, and um, identify who your customer is and who the problem and the problem that you're solving for them and how you solve it.

How, how you make their life better, how your product makes their life better, how your service makes their life better. Um, and if you can be as clear as possible and hopefully in as few words as possible, um, I think you'll cut through the noise of like. The the, mm-hmm. The stuff that people say. Is there like a niching process involved in this too?

'cause you said identify your customer and identify the problem that they have. It sounds like you can't say, well, we're fixing it for men and women from 18 to 65 years old. Sure. You really have to like go into just a little bit more detail on what that means. Like one customer, one problem. Yeah. Because that sounds like from a business standpoint, like.

I'm throwing all my eggs in this one basket for this one small group of people. Yeah. I would say the one thing the StoryBrand does not go deep into is it is like the audience. Mm-hmm. Getting too. In the weeds of like who your audience is. They keep that really vague and in the book they write it more in terms of what do they want.

Mm-hmm. It's not really who they are, but what do they want? Oh, good. Okay. Yeah. What are their needs? What are their wants? Yeah. What are the problems that are keeping them from those? Right. Those are which, so yeah, the physical thing. Getting in the way. Yeah. Of getting what they want. Yeah. Is the problem.

Yeah. Which in a sense, makes it agnostic then to all the stuff that I just asked. Okay. That makes sense. Right? I think that, well, what you're talking about makes it even better. Yes. Like, like if you like. Yeah. Um, I think what's great about it, I talk about, I've talked about it for years, about like what I love about StoryBrand and the other stuff that Donna Miller, don, like business made simple and all that stuff is if you're doing nothing and you start doing some of these things, it's a fantastic.

Yeah. Like first step for any of these things, right? Yeah. And I think there's, if, if you wanna know, if, if you're talking about brand messaging 1 0 1, that StoryBrand is perfect for that now. Yeah. Yes. You start getting into some more like branding and market strategy or differentiation, things that won't necessarily be covered in that.

Yeah. But if you don't have any of the stuff and you're, you're still talking about how awesome you are and all the awards you've won and all these different things. Yeah. You're not going to. Uh, that shift, the mindset shift that, hey, we're talking about our customer and our problem. We're customer focused and not US focused.

Right? Yeah. That's, that's the big magic that's there. Right. And it's packaged in this like, Hey, this is how movies have done it for years. Mm-hmm. Stories have done it for years. This is how we're gonna apply it to your business. Yeah. And so, um. I think what Donald Miller leads with a lot and I think what maybe like if we get back to the CEO part of it, right?

Yeah. The CEO, one of the big hooks there is that like most marketing wastes tons of money. Yeah. Right? Yeah, for sure. And. It's true. Like, and so that might be what the CEO's responding to. Right? Right. So like, think about that from that perspective too, that like they're, they see that their marketing isn't working as good as it could and should.

Mm-hmm. Right. Um, but I will say like, if you're the one who has to then take that and run, you might not see it right away, but know that, like if you do. These things. Yeah. To, to clarify everything, all your job's gonna become so much easier. Yeah. And you're not in, because you've clarified your, your message to the market.

And you can repeat that over and over again. You're not, you know. Reinventing the wheel. Yeah. All the time. Yeah, all the time. And the other thing I thought of while you were talking about that is if copy isn't in your wheelhouse and everything, but you've really settled on these core components, that's a great opportunity to write out a really long version of what you think your message would be.

And then you could start using AI to give you like small little mm-hmm. Yeah. Snippets. And you could pick the best of them to really help. Help you refine that down. Yeah. Because we wanna get it as clear and concise as possible, right? Yes. And some people that brevity that's required is, is hard. Mm-hmm.

It's hard for me. Mm-hmm. Like I have trouble, like say I'll gladly say 12 words when only two are needed. Yeah. Yeah. Like, that's my, my thing. So like, if I can leverage something like AI to help be a thought partner Yeah. And get to that, it doesn't matter that you're. You're not winning awards, you're not going to win awards.

Right. Yeah. You're, you're trying to communicate clearly to the people who could use your service. Yeah. Yeah. There's that funny quote. It's like, oh, this, you don't like my copy that I wrote? I could condense it down, but I need, you know, five more hours to get that, you know? Yeah. Down to 100 words or whatever.

It's, it just takes, I would've wrote a shorter, shorter letter, but I didn't have time. Yeah. I didn't have time. That's the, yeah. Yeah. Okay. So much put, we do that one instead. So much time and brain power goes into brevity. Yep. There's also this thing that I think happens when you, getting back to kind of really focusing in on this problem once everybody on your team is aligned around this problem.

It's really interesting. I think people then can really. Obsess in a healthy way. In a healthy way. They can obsess around what that problem is and really come up with some really creative solutions or ways to communicate or talk to their customers or new customers around this. It just kind of opens this door that's like, oh, now I see the light.

Like it clears out all the distractions around what, what am I doing today? Yeah, like you don't have that anymore. I'm doing this. Yeah. Like, and I'm doing it better than anybody else in the world, you know? Yeah. Yeah. It really helps with business. I think it definitely helps teams feel like they're pulling in the same direction.

Yeah. Like they're, okay, we're going toward this, this thing, and they can kind of bounce off each other. Oh, that's a great, oh, I'm gonna try this. Oh, I love that idea. Yeah. You know, it's just like there's this lens then that clarifies everything. That's super powerful. Okay. Who's gonna throw the me And I'm gonna use my left hand.

Okay. Are you gonna throw it at the same camera? 'cause maybe you wanna try a different camera. That could be. Are you telling me that I should? No, I'm not. I'm just putting a lot of suggestions out there. I feel like I need to go for my left hand. I have to go to this one. Okay. Oh, oh, sorry. I just blew your ears out.

Are you lefthanded? 'cause you really fired that one. I did. I'm not. Okay. We got one more question. I think my turn here. Thank you. You're welcome. Our sales team has gone rogue creating things that aren't brand approved. Oh. Oh. How do I play well with them when they keep going off the rails? I've got thoughts.

This is, this is, I'm gonna run with this. This question is all you. You go, man. All right. I would say the sales team has probably gone rogue 'cause they don't have what they need to, to work on what they need to. Right. Like I would. I think the best way to play well with them is to try and sit them down and say, Hey, what are the things that you feel like you need all the time?

And let's bring this all together. Yeah. 'cause if you're doing one thing and you're doing another, and you're doing another, it undermines our all of our efforts. Right? Yeah. Like, I'm here to help you. I'm here to help get this done. But if you, if we keep doing different things all over the time, we're not gonna be effective.

Right. So kind of. Olive branch. It like, and this may be hard if you're really struggling to get everything done, this is a big ask. Mm-hmm. But get everybody there and then really map out a plan of what are the key things that your sales teams needs. Right? Like every business is different, but I think there's a probably a core set of these like sales enablement tools that people would need.

If you don't have those, you start there. So like mm-hmm. I would say. Let's say the the core tools that I think you would need, right? Your sales team needs probably key information on your webpage about your product or service, right? If that's not there, well, yeah. Should be. Yeah. Right. Once you've written that, once that's all clearly defined, you could repackage that and put it into some kind of sales sheet that they could use as a leave behind if they, especially if they're pounding the pavement, trying to make sales, or if it is all.

Emails and you just wanna send somebody a PDF of that. I'm not a big fan of that. But you throw, send them a PDF of that thing, right? Yeah. Um, if it's a matter of pitching that to somebody, pitching that product or service, what's the, a pitch deck? It's, it's what? It's in the name? Yeah. Mm-hmm. Right? Mm-hmm.

So like, those are three like key things from there having, um. Having that conversation with them, like, what, what is it that you need? What, what's different from what we have already? What is this unique need? Is this a one-off type thing or is it something that you need a lot? Um, I think those, I sitting down with the team and getting that and then working together to make sure that all those things are in alignment is a key, key way you can help work with, with people on that.

Yeah. You guys were recently talking on a podcast episode about that handshake between sales and Yeah. Marketing and how there has to be marketing is, is sales for introverts is, I think is what one of you guys said. That's Yeah, that's one of Mike's pieces of gold. Yes. Yes. Um, which I thought was funny 'cause I, most of the people I know in marketing are extroverts.

They just don't like selling. Yes. But. It's, it like there's, there's constantly that like frustration, at least what I've seen. And I think what you've seen is that, yeah, the frustration between the two and are they overstepping and who's overstepping what and when really it should be this harmonious relationship of like.

Sales are actually the people talking to your target audience. Yeah. And so there should constantly be conversations between the two about like, how can we make this sales process better and easier for you? 'cause it looks better on the marketing and it looks better on the sales. Yeah. Yeah. All of branch it.

As Mike said. Yeah, I like that. I didn't know that was a verb, but yeah. Um, I think that, you know, getting back to what I had previously just said, not that I'm a, you know, only know one answer to these, all these questions, having the salespeople aligned is probably a big, big challenge because salespeople are like hunters.

They go out and they get. Business. Yeah. And some of 'em, it, that could be a sliding scale. Hey, I know it's not really part of our expertise, but what if we just, and I fall victim to this all the time? Yeah. We can do, and then maybe it's not something that we are great at doing sometimes, but we, you know, we want to help a customer or a potential new customer.

And so it's good to kind of also train your salespeople in. Letting them know this is exactly what we do. We don't do this. Mm-hmm. We do just this. I mean, if you're providing customized services, for sure. Yeah. Right. It's really easy to uh, yeah. Overextend yourself. Like, oh yeah, we could do that. We could do that.

Yeah. And, and everything. And if you are doing a lot of that stuff, that's probably where you're They're overextending Yes. To your point, right? Yeah. They're, so that means that they're overextending. That means that they don't have the assets to help sell. That thing. Yeah. Mm-hmm. Right. And they're maybe not even aligned on the mission of what the company's about.

It is a lot easier when it's just one that seems like a, um, executive management problem. Yeah. More than a marketer problem though. Right? Because like Well, it's an internal communication. It's an internal marketing thing. Yeah. In a sense. Like you've gotta have established. We do this, not that. Yep. You know, for people like this, you know, that's kind of the, the main thing you gotta establish first so that you've got boundaries within that.

And then get everybody aligned, like you said too. You know, I don't wanna be in that meeting. 'cause I think all, everybody's, uh, incentives are not aligned. It's a di That's what I mean, is like there's a lot of differing Yeah. Yeah. Intent. Salesforce is like, I get paid to close sales. Yeah. Like, like, give me what I need.

Like we could make this much money if we just, you're telling me that I don't get that. Yeah. Because you want me to. Yeah. Yeah. You're hurting my business. My opportunity. I mean, I wanna be a fly on the wall. I don't wanna be a part of the meeting. No. Okay. Yeah. That is not, that's so, no, but I think it, I think the point is that like at a certain size of company, you are your marketing.

Is an extension of your sales team. Yeah. Yeah. And that you should be view, you should be thinking of your role that way and not, not think of it as all these sales guys or these, you know, this sales team that, oh, they're, they're the worst. Or I'm, yeah. I'm doing all like you're one harmonious unit is probably the way to go.

And just have your different roles and responsibilities within that. Yeah. As you get bigger and you start doing more like brand marketing things and and such, you probably. Are a little bit more removed from the immediate sales team, but I think on smaller teams you don't need that. Um, yeah. And yeah, that wall, the customers also kind of know exactly what your specialties are and it's, they're not, they're gonna be aligned as well.

Yeah. And you, it's a little bit easier maybe to communicate them on mass because you. There's, you've already established a lot of that brand equity and what are, what are our services and what do we provide for people? So what problems do we fix? Right? That's where we always have to begin. What problems are we fixing for people?

That's really critical. All right. Well, this has been a lot of fun. We've thrown a lot of paper at cameras, and it's been a complete blast having you here, Jill. Thank you. Thank you for having me. Yeah. It's been great having you back. Yes. On the podcast round two. Yes. Looking forward to round two, round three.

Where or four? Yeah. We'll just have to get a permanent, permanent spot. Permanent spot for you. Yeah. Great. Yeah. Love it. Love hearing it. Where can people reach you if they're interested in learning more about your talents? Yep. Uh, if you need a messaging strategist, if you're a service service professional, uh, you can find me at felty.co.

Very good. And you'll write all the website copy that they need, all the website copy that, that you need, EO optimize. Help them get outta their head and figure out how to say the right thing to, to their audience too. Yep. Say the right thing. Get the whole brand message all squared away so that you know what to say in all of your marketing.

Yeah, never have to never have to second guess yourself again or sit there staring at a screen or fighting with AI about what is the right thing to say. Yep. Nice. And your blog's awesome if you watch television. Me too. She's got some really great observations. Thank about tv. Thank. Yep. Very funny. I I keep it going in my wordplay newsletter too, where we just have fun with words and talk about.

Pop culture and TV shows and fun things, so yeah. Awesome. You can sign up for that@felty.co. Awesome. All right, well, thank you very much and uh, we'll see you on the next one. Bye.

Thanks for tuning in. For more information and other episodes, subscribe to the marketing team of one podcast on YouTube, apple, or Spotify podcast networks. You can also chat with us on the r slash marketing team of one subreddit or visit marketing team of one.com to learn more.